Free PDF Download Books by David Ogilvy. A candid and indispensable primer on all aspects of advertising from the man Time has called. Ogilvy on Advertising Pdf mediafire.com, rapidgator.net, 4shared.com, uploading.com, uploaded.net Download Note: If you're looking for a free download links of Ogilvy on Advertising Pdf, epub, docx and torrent then this site is not for you.
Just finished reading 'Confessions of an Advertising Man' by David Ogilvy and I'm wondering how much of it holds up in today's advertising?
I found the book absolutely fascinating with some really valuable insights (and some rules I believe every single marketeer should live by) but I found some of it to be a bit outdated? I mean it was written in the 60's. He seems to really focus a lot on copy text, headlines, editorials, which were very important in the golden age of print media. However, today's trend seems to be that consumers read less and less and the advertising landscape seems to be tilting much more in the direction of video as the primary medium, opposed to text and print.
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What's your opinion on the state of advertising in Ogilvy's 60's vs Today?
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